Patients and consumers across the U.S. are looking for more affordable and more immediate access to care they can trust. In non-emergent situations, the pharmacist and retail pharmacy are rising to the top of the list for many patients as trusted and convenient first-line care sources.
Wolters Kluwer’s “Pharmacy Next” survey delved into consumer attitudes about pharmacies and found that cost, convenience, and shifting generational perspectives are pushing more consumers into the pharmacies for care, but also revealed interesting assumptions they make about their providers and the care they are or should be receiving. Our experts take a deep dive into what these trends could mean for the industry and what insights we can glean about shifting roles, expanding care, and unlocking innovations in precision medicine.