Launch of an Affiliate Marketing Program to Support Existing eCommerce Initiatives in the Medical Publishing Field
Lippincott Williams and Wilkins (LWW), part of Wolters Kluwer Health, is pleased to announce the launch of its new affiliate marketing program with ShareASale. LWW is a leading international publisher of professional health information for physicians, nurses, specialized clinicians and students. LWW provides essential information for healthcare professionals in print and electronic formats, including textbooks, journals, CD-ROMs, and via Intranets and the Internet. More than just an online medical book store, LWW.com contains valuable resources for Societies, Libraries & Institutions, Faculty & Instructors, Medical Students & Residents, Retail Bookstores, Advertisers and Authors.
“The expansion of our affiliate program will extend the awareness of our brand and long history of publishing into online communities by forging partnerships with professionals who interact both at the point of learning and the point of care,” says Heather Walls, Senior Internet Marketing Manager at LWW. “We recently launched a new website in June 2011 that features an updated shopping cart with a more seamless checkout experience for our customers.”
Through the affiliate marketing program with ShareASale, members can enjoy a number of benefits by partnering with LWW. Find out more on the ShareASale sign up page.
LWW offers a comprehensive line of health-science books and new media with thousands of well-known titles, from reference tools such as Stedman's Medical Dictionary and 5 Minute Clinical Consult, to comprehensive research and education information for medical specialists and students. LWW also publishes over 275 journals, newsletters and loose-leaf products in specialty fields for physicians, clinicians, and nurses, including some of the industry's most respected titles. More than 300 journals are available online. LWW.com features more than 4,000 titles in over 100 disciplines.
About Lippincott Williams & Wilkins
Lippincott Williams & Wilkins (LWW) is a leading international publisher for healthcare professionals and students with nearly 300 periodicals and 1,500 books in more than 100 disciplines publishing under the LWW brand, as well as content-based sites and online corporate and customer services.
LWW is part of Wolters Kluwer Health, a leading global provider of information, business intelligence and point-of-care solutions for the healthcare industry. Wolters Kluwer Health is part of Wolters Kluwer, a market-leading global information services company with 2010 annual revenues of €3.6 billion ($4.7 billion).