Wolters Kluwer: Two-thirds of Americans say healthcare access and costs will impact their voting decisions

How will younger voters influence the healthcare agenda in November?

Across all generations, almost two-thirds of Americans (65%) say issues of healthcare access and costs will play an important role in their voting decisions. However, looking more closely at younger generations reveals which topics first-time voters are focused on: 

• Gen Z (50%) and Millennials (43%) are more likely than Gen X (34%) and Baby Boomers (24%) to say women’s health and fertility topics will play an important role in their voting choices.
• Gen Z (17%) stands out as more than twice as likely as Millennials (8%), Gen X (6%) and Baby Boomers (3%) to say gender affirming care will play an important role in their voting decisions in the presidential election.

“Medicine cabinet issues” join “kitchen table issues” as macro-economic trends hit hard

Health consumers report growing worries about getting medications nearby, higher prescription costs, and more frequent shortages—all access-related issues that a new administration will be facing in 2025.