Discover key metrics and insights about oncology specialists’ sources of information, advertising preferences, and the most effective channels to reach them.
Grasping the advertising preferences of oncology specialists is essential for healthcare marketers and advertising agencies looking to create impactful campaigns. A recent Wolters Kluwer survey offers data-driven insights to help guide your 2025 marketing strategies.
Download the infographic to learn:
- Top content habits: Oncology specialists rely heavily on online journals and society websites to access the latest research and information.
- Trusted content types: Peer-reviewed materials are the most influential in driving treatment decisions and improving patient outcomes.
- Preferred channels for engagement: 74% turn to online journals to stay informed about advancements in their field.
- Ad receptiveness: 72% of oncology specialists expect advertisements in their trusted resources.
Maximize your marketing impact by understanding where and how to connect with oncology specialists. Download the full infographic now and discover strategies that align with their needs and preferences!
