The Bubba Gump Success Story (Podcast)

Scott Barnett, founding CEO of the Bubba Gump Shrimp Co. and author of Gumption, tells us how he turned a fictional cinematic company into the basis for a thriving restaurant chain. Barnett tells us what he learned from less successful themed restaurants, why Bubba Gump is still thriving 20 years later and how he decided where to add new locations across the country.