More data means more challenges in life sciences—smart organizations are turning to an experienced partner as a guide.
Data is the new currency for life sciences organizations. But, with so much data available, the complexity of acquiring, synthesizing, and acting upon it grows as well.
Sources like drug data, clinical evidence, internet usage, clinical trial data, administrative records, and population health data complicate the life sciences data landscape. And each source brings with it new and often unforeseen levels of complexity and exposure.
Because of increasing fragmentation, life science organizations should prioritize cohesion in their data sourcing—strong and consistent relationships between divergent data sources that unify data into a connected data asset primed for analysis. Achieving this goal of aligned and standardized inputs across complex sources can yield not only efficiency but also positive return on investment (ROI) and reduced risk.
To properly navigate opportunities and drive better business decisions, life sciences leaders should understand the potential of this emerging dynamic.
Data is defining the future of life sciences solutions
An average top-20 pharmaceutical company could unlock more than $300 million yearly over the next three to five years by adopting real-world evidence (RWE) across the value chain, according to McKinsey. But the complexity and varying nature of these sources will hold any organization back from their goals. Common issues include:
- Biases in data
- Underlying quality challenges
- The opacity of approaches like deep learning, generative adversarial networks, and convolutional neural networks
- Resource intensity of comprehensive data appraisal
Data leaders in life sciences need fast access to reliable evidence and research. Success will hinge on expert perspectives that speed development and minimize risk in navigating a complex data landscape.