Wolters Kluwer unveils People of Progress: pushing boundaries in B2B branding

Running for over three years, the People of Progress campaign reflects Wolters Kluwer's commitment to sustained brand building as a driver of revenue and growth. By blending data-driven targeting with creativity, expert AI features, and cultural signals like sonic branding, the company is redefining B2B brand building in the professional services sector.

To bring this vision to life, Wolters Kluwer has partnered with Stein and MassiveMusic to create a modern campaign and distinctive sound identity. These elements are centered around the Customer Progress Bar, a visual symbolizing advancement and measurable impact. The campaign delivers a fully sensory brand experience, designed to stand out across digital, mobile, and in-person environments.

Progress embodies optimism, innovation, ambition, collaboration, and impact. It positions Wolters Kluwer's customers and employees as People of Progress: professionals who transform complexity into clarity, persevere under pressure, and lead with purpose. In high-stakes industries like healthcare, regulatory compliance, and financial integrity, progress is essential.

Campaign assets include video storytelling, digital media placements, static visuals, animations, thought leadership content, and immersive event activations. The media strategy began with a test-and-learn approach in the U.S., utilizing paid channels such as LinkedIn, premium publishers, programmatic advertising, and targeted trade media. Insights from this phase are guiding the campaign's rollout and optimization, with investments ramping up from September onward.

For more information about the campaign, please visit: People of progress | Wolters Kluwer