How to elevate your healthcare branding and recruitment strategy

The healthcare landscape has shifted dramatically since the pandemic, changing how hospitals, universities, and health systems attract, engage, and retain talent. With aggressive acquisition trends and evolving behaviors, a forward-thinking strategy is now more critical than ever.

We provide content-rich solutions to connect you with healthcare professionals (HCPs) at pivotal moments, whether they're seeking answers, exploring careers, or considering advanced education. Our branding solutions also position your health system as a trusted industry leader.

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doctors walking in hospital

How to engage HCPs at every stage of their career

Strengthen credibility and authenticity

Earning healthcare professionals' trust requires transparency and credibility, essential for building strong relationships and lasting loyalty. Share your health system's story and mission through impactful digital and print content that resonates.

Capture aspiring degree seekers

More nurses and allied health professionals are pursuing advanced degrees. Position your brand within our trusted clinical content to stay top of mind as they grow their careers.

Intrigue in-demand specialists

Attracting top healthcare talent requires precision and expertise. Lippincott® HCP Access leverages advanced targeting and clinical insights to connect you with the most sought-after specialists.

Featured solutions for health systems and academia

Strengthen your reputation

In a world where brand loyalty is harder to secure, delivering a unified, consistent, and compelling message is essential for building visibility and trust. Spark conversations among HCPs about your organization with impactful display banner ads, e-newsletters, and advertising campaigns that leave a lasting impression.

Boost your referral network

Referrals remain the cornerstone of patient volume for hospitals and health systems. Foster meaningful connections with referring HCPs by leveraging their trusted platforms. Sponsor roundtables, webinars, podcasts, KOL videos, resource centers, and more to position your organization as an industry leader.

Recruit top talent

Healthcare recruiters today face mounting challenges, from increased workloads to a competitive hiring landscape. Gain direct access to 1.7 million validated passive and active job seekers through targeted job boards, custom websites, opt-in newsletters, career sections, and more. Find the right candidates faster and more efficiently.

Attract advanced program enrollees

Lippincott® HCP Access is your partner in helping advanced degree programs stand out. From initial consideration to application, our smart targeting strategies combine brand building with direct lead generation through tailored digital and print ad campaigns.

Ready to elevate your branding and recruitment efforts?

Let’s work together to amplify your impact. Strengthen your reputation, establish thought leadership, and recruit top-tier talent and advanced degree candidates with proven healthcare recruitment and branding solutions. Connect with us today.

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