Pharmacy deserts: Industry trends drive consumer worries

Data from Wolters Kluwer Health’s third Pharmacy Next: Health Consumer Medication Trends survey reveals how increasing drugstore and retail clinic closures, as well as other industry changes, have American consumers worried about accessing affordable prescriptions.

Chain drugstores like CVS, Rite Aid, and Walgreens have announced a combined, estimated 2,600 store closings. Americans are anxious: 59% of survey respondents worry about obtaining medications close to home. Even with internet mail-order pharmacies and pharmacy benefit managers (PBMs) serving as alternatives to brick-and-mortar pharmacies, only 16% of those surveyed prefer using online pharmacies, signaling an undiminished demand for in-person care options as more stores close.

The survey also found other impacts to Americans’ care and medications. Drug shortages are hitting home with 32% of respondents saying shortages have affected their ability to access prescriptions. To help manage medication costs, 44% of Americans report turning to prescription coupon sites like GoodRx, suggesting consumers are more actively seeking ways to control how much they spend on prescriptions.

Americans are looking for ways to help manage multiple medications including new tech. Three out of four Americans (74%) are open to QR codes or links to online information instead of multiple-page medication information printouts. Americans are divided about using AI chatbots for medication questions, with less than half (48%) being receptive. Lastly, Americans are not quite ready for drones for medication deliveries, with only two in five (39%) open to “drugs by drone.”

Explore many more critical insights and findings from our latest Pharmacy Next survey.

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Key pharmacy consumer survey insights

Care is rapidly decentralizing, consumers are choosing convenience and making assumptions about pharmacist access to medical records, and many are looking for cost relief through generics and alternative delivery methods - with some concerns.

Blue pie chart of 58%

Consumers who say they're likely to visit a pharmacy as a first step for non-emergency medical issues.

green pie chart with 1 in 3 text in the center

Consumers who said convenience is more important than credentials in a non-emergency situation.

Figure 92% in red pie chart

Consumers who feel physicians and pharmacists should inform them of generics.

Deep red pie chart with 59% in center

Consumers worried about medication tampering or theft with mail or subscription delivery .

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Insights from the first Pharmacy Next survey

Our first US survey conducted in Fall 20222 provided initial insights on consumer trends in health decentralization from primary care to pharmacies and clinics, concerns about medication safety and costs, and a consumer openness to genomic testing. Download our first executive brief, report, and infographic, watch our expert panel webinar, and explore additional resources and insights from Wolters Kluwer experts.

2Survey conducted with 1,006 US adults, 18 and older between September 19-26, 2022.

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