Watch our latest discussion on the key challenges in building trust in healthcare marketing - from AI content to legal compliance to content bias.
AI can play a pivotal role in generating compelling promotional copy, analyzing campaign data, and identifying engagement trends, particularly in the dynamic landscape of healthcare marketing. But pharmaceutical and device marketers are currently at different stages of adopting AI into their campaigns and practices. During this hour-long webinar, our speakers will address current adoption trends and challenges as well as ethical and legal considerations. They’ll explore responsible and privacy-conscious marketing strategies to connect with healthcare professionals.
Speakers:
- Natalie McGroarty, VP, Global Sales, Wolters Kluwer
- Elizabeth Beringer, President & Founder, Spring & Bond
