HealthOctober 23, 2023

What content matters most? Insights and preferences for engaging today’s HCPs

Looking for the best ways to reach your target audience? Watch our Digital Pharma East presentation as we unlock the keys to crafting a content approach that resonates with healthcare professionals.

Watch our Vice President of Sales, Natalie McGroarty, explore three vital aspects that shape content consumption in the healthcare industry: the power of high-quality content, the importance of delivering your content in digestible portion sizes, and how consumption varies among diverse HCP audiences. She delves into the ever-evolving content preferences of healthcare professionals, incorporating valuable insights from Wolters Kluwer’s deep industry knowledge and first and third party research. You’ll also learn strategies to better align your messaging content, and explore the significance of delivering bite-sized, engaging information to healthcare professionals.

Doctor or surgeon using digital tablet
Contact us to learn more about our multichannel solutions to reach healthcare professionals.
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