Payers are core buyers of health technologies, especially those that support improving member outcomes.
In an increasingly changing health landscape with margin pressure, legislative interventions, and changes in member needs and expectations make selling to payers an increasingly nuanced proposition. The needs and challenges these payers are looking to address may be quite different from those in other areas and include expanding business in a competitive market as well as diving member satisfaction. Digital health tech developers and providers may need to adapt stories to meet the needs of their payer clients.
Attendees will gain valuable insights into:
- The role of risk mitigation and behavior change in payer decision
- How connecting with members is critically important, and the ways technology developers can deliver on this need
- The power of a strong ROI conversation to create customer engagement