WebinarHealth

Differentiating your digital technology solutions to payers: 3 things to know

Recorded on August 28, 2024 | 1.5 hours
Online
Payers are core buyers of health technologies, especially those that support improving member outcomes. 

In an increasingly changing health landscape with margin pressure, legislative interventions, and changes in member needs and expectations make selling to payers an increasingly nuanced proposition. The needs and challenges these payers are looking to address may be quite different from those in other areas and include expanding business in a competitive market as well as diving member satisfaction. Digital health tech developers and providers may need to adapt stories to meet the needs of their payer clients.

Attendees will gain valuable insights into:

  • The role of risk mitigation and behavior change in payer decision
  • How connecting with members is critically important, and the ways technology developers can deliver on this need
  • The power of a strong ROI conversation to create customer engagement
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About the presenters:

Mitch Collier headshot
Technology Product Management Associate Director, Wolters Kluwer Health
Mitch Collier is an experienced software development leader with a demonstrated history of delivering successful solutions in the healthcare industry. Mitch focuses on improving member and patient engagement, optimizing workflows, and leveraging data to better manage population health. With nearly 25 years of experience in digital health, Mitch has specialized in virtual care solutions for health plans, health systems, and large employers.
Solution Thought Leader at Wolters Kluwer, Health
Matt Sullivan is a solution thought leader at Wolters Kluwer, Health, specializing in new product innovation with emphasis on virtual care and digital health solutions.
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