Discover data-driven strategies to engage physicians effectively in 2025. Download our free guide for expert insights, survey findings, and actionable tips to refine your healthcare content marketing strategy.
Wolters Kluwer's latest guide offers data-driven strategies for engaging physicians, drawing from insights from a recent survey. It underscores the importance of evidence-based content, optimal digital channels, and addressing time constraints to enhance healthcare marketing.
Connect with physicians like never before
Healthcare marketers-are you ready to level up your content strategy and truly engage physicians in 2025? Wolters Kluwer's latest guide is here to help. Packed with insights from our yearly exclusive content consumption survey as well as actionable advice, this guide is your ultimate resource for navigating the evolving challenges of physician engagement.
Why you need to refine your strategy
Physicians are more selective than ever about the professional content they consume. To capture their attention, you need to deliver credible, high-value content using the channels they trust most. Our survey reveals the trends shaping their preferences-and the key to overcoming the hurdles every healthcare marketer faces.
Here's a sneak peek into the insights:
- Evidence-based content reigns supreme: 82% of physicians say peer-reviewed articles are the most influential when making treatment decisions.
- Digital is dominating: 75% of physicians prefer accessing content via society websites or online journals over traditional methods.
- Time is the ultimate challenge: 76% of physicians report struggling to find the time to read everything they need to stay informed.
What you'll find in the guide
The comprehensive guide offers practical data-driven strategies to help you build stronger connections, deliver impactful messages, and ensure your content cuts through the noise. Inside, you'll learn how to tailor your messages to physician preferences, helping your content stand out in an increasingly crowded space.
Why download this guide?
Now more than ever, understanding how physicians consume and interact with content is vital. This guide offers clarity on their content preferences, actionable strategies, and expert tips to help your content align with their needs while giving you a competitive edge in today's fast-changing digital landscape.
