Much more than clicks: how healthcare marketers measure engagement

If your measure of campaign success focuses primarily on standard metrics, you may be making data-driven decisions on only part of the story.

They say in digital marketing, measurement is everything. But are you measuring the right data?

If your measure of campaign success focuses primarily on standard metrics like click-thru rates, you may be making data-driven decisions on only part of the story. Afterall, the “click” is only one behavior within the customer journey.

This white paper deep dives into the KPIs and tools savvy digital publishers use to optimize campaigns by serving highly relevant content that provides a more valuable content experience.

You'll learn:

• How to measure what matters, including ad viewability and exposure, hover rates, and conversions, among other metrics
• Three major areas of engagement: cognitive, emotional or affective, and physical/behavioral
• What an engaging environment looks like
• How to optimize engagements