For the first time, five generations of clinicians are working together, and by 2030, the digital-native Millennials and Gen Z will make up 74% of the workforce. Just as there are multiple generations within the workforce, there are also multiple generations within patient populations, each with different levels of digital habits and experiences of searching for information.
For example, I’ve noticed that I come from a generation that still views “going online” as a way to get information. It’s an active step to go onto a computer or smartphone and look up resources. However, for many in the digital-native generations, including today’s residents and medical students, being online is a constant state and simply an extension of their current reality.
As providers and technologists, we have an opportunity with tech-driven clinical workflows to provide seamless access to information that aligns with a spectrum of mindsets, both for our clinical teams and for our patients. As the care team evolves to include the patient, evidence must remain at the center—regardless of the technology medium or access method.
One major opportunity is the integration of clinical content and patient education across solutions and the EHR so that clinical intelligence is available for clinicians and patients alike. As AI advances, we can find more ways to integrate into these tools, surface personalized content for patients specific to their health journey, and automate and scale outreach efforts while customizing for their needs and preferences. By doing so, we can meet patients where they are and more successfully engage them in their own health.