Delve into our insightful case study to discover the transformative results possible by expanding your reach across leading medical, nursing and allied health journals. Download now to explore how you can effectively connect with HCPs across specialties.
In a world overflowing with data and targeted marketing, it might seem counterintuitive to expand your audience when trying to connect with healthcare professionals (HCPs). However, by understanding HCPs' diverse content consumption habits, you can elevate your campaigns to new heights.
Why a broader approach is beneficial
HCPs constantly seek the latest research and clinical insights, often exploring content beyond their primary specialty. This behavior highlights the importance for healthcare marketers to employ a broad-reaching strategy—even in highly targeted campaigns. By doing so, you align with the habits and needs of HCPs, ensuring your message is seen by the right people at the right time.
Our proven approach
We’ve partnered with leading companies to optimize their campaigns by broadening their reach across the entire Wolters Kluwer network of journal websites, spanning over 60 disciplines. By expanding targeting parameters, we’ve achieved remarkable improvements in campaign outcomes and engagement metrics.
The case study you need to see
Our case study details how this strategy transformed our client’s campaign, driving ROI and engagement through user verification and expanded audience targeting. From data analysis to strategic implementation, we show you how one client unlocked the potential of reaching across diverse, high-quality content networks.
