Discover the trends reshaping the accounting profession. From the adoption of artificial intelligence (AI) to talent shortages to the evolution of advisory services, the Future Ready Accountant Report is your guide to navigating the rapidly evolving accounting landscape. With insights from over 2,300 tax and accounting professionals across North America, Europe, and Asia-Pacific, this comprehensive study highlights the key trends, challenges, and opportunities shaping the industry globally and within the Asia-Pacific region.
In Thailand, firms are striving to enhance efficiency and future-proof their practices through smarter technology adoption and workforce development. Download the Future Ready Accountant report to learn:
- The benefits and risks of AI to streamline tasks, improve accuracy, and free up more time.
- Why investing in technology boosts productivity and drives growth.
- The benefits of professional development in retaining top talent and preparing for the future.
- And more.
Watch: Future Ready Accountant overview and key themes
The accounting profession is at a turning point. GenAI and digital transformation are improving efficiency and enabling strategic decisions across North America, Europe, and Asia-Pacific. Learn how firms are adapting to meet evolving client needs.
Insights from tax and accounting luminaries
The increase in clients’ digital expectations is twofold. They are looking for greater collaboration and to work interactively – often in real time – and secondly, they expect the profession to be able to advise on all aspects related to digital transformation.
Players who are slow to adapt to digitalization may face challenges in maintaining relevance as they grapple with challenges to streamlining delivery. This shift will require accountants to build new skills and broaden their advisory capabilities to cater to clients demanding more transparency and accountability.
Changes will happen in all areas of the accounting firm including the business model, technology that is used, professionals that are hired, services that are provided and the clients that we serve. We are in for a wild and amazing ride.
Focus on leveraging technology to streamline processes and improve client experience. Adopting cloud accounting, automating routine tasks, and offering advisory services have been key. The most important strategy for firms is a balance between tech integration and human touch.
The Future Ready Accountant Survey included quantitative interviews of 2,373 tax and accounting professionals from firms of all sizes located across 13 countries in the Asia Pacific region (Australia, Malaysia, New Zealand and Singapore), Europe (Belgium, Germany, Italy, the Netherlands, Spain, Sweden and the United Kingdom) and North America (Canada and the United States). The survey was conducted in Q3 of 2024.
The Future Ready Accountant Report examines global trends in tax and accounting and takes an in-depth look at the regional trends impacting accounting firms in the Asia-Pacific Region. You are currently viewing Future Ready Accountant: Asia-Pacific edition.