Orthopedic specialists are busier than ever, but they’re also more open to engaging with various content types—especially those backed by credible clinical data. Understanding their content preferences is key to crafting campaigns that resonate. We’ve surveyed healthcare professionals to uncover actionable insights that will help you connect effectively with this audience.
Did you know that 88% of orthopedic specialists access digital content through society websites and online journals? Peer-reviewed content plays a pivotal role, with 86% stating it’s the most influential factor in shaping treatment decisions and improving patient outcomes. And with 81% expecting to see relevant sponsored content, there’s a clear opportunity to stand out by focusing on authentic, data-driven messaging.
This infographic reveals the key preferences and behaviors of orthopedic specialists, from their reliance on digital resources to their preferences for ads featuring independent peer-reviewed research and clinical data. Use these insights to tailor engagement strategies that not only capture attention but also build trust and credibility.
Don’t miss the chance to enhance your marketing efforts with data-backed strategies. Download our infographic today to gain a competitive edge!
