Recent changes in healthcare have opened avenues to expand care delivery and access for patients, including telehealth, remote patient monitoring, and other forms of virtual care. Simultaneously, healthcare has been working collectively to adapt to and understand the growing move toward consumerism.
Amid this changing landscape, clinicians and patients have differing opinions on and expectations of telehealth and other forms of virtual care. Digital health technology (DHT) product leaders play a critical role in aligning these opinions and expectations so they can help deliver what healthcare consumers want — without adding to clinicians’ burdens.
Understanding consumers’ expectations is crucial in today’s environment. New options for care are constantly entering the market. Healthcare is more widely available now in nontraditional settings such as virtual visits, retail locations, digital health apps, and subscription-based memberships. These options have changed the way consumers prefer and expect to engage with providers.
