How advertisers should engage physicians at different career stages

This white paper examines content consumption habits among physicians in the early, middle, and late stages of their careers, with recommendations for industry content marketers and advertisers.

Adapt content marketing based on physician seniority

Physicians across generations share priorities, but data shows their content habits differ based on the stage of their careers. In this guide, we share how marketers and advertisers can leverage these differences to improve how they engage physicians.

Readers will learn:

• How content habits differ among early-, mid-, and late-career physicians
• How attitudes towards marketing content differ across career stages
• Marketing strategies for placement, content types, messaging, and more