When promoting COVID-19 vaccination, one size does not fit all

Cheyenne McCray designs UpToDate^® Patient and Member Engagement (formerly Emmi^®) content for Clinical Effectiveness at Wolters Kluwer Health. Right after earning a B.A. in Public Health from Johns Hopkins University, she supported research on pediatric asthma and caregiver well-being in Baltimore. She went on to receive a MSc in Science Communications from Imperial College London and started producing videos based on behavioral science and multimedia learning principles.