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FinanceDecember 17, 2024

How generative AI is re-inventing narrative reporting and disclosure management

In this article, we’ll explore how AI advancements can take the load of corporate reporting so finance teams can meet the influx of financial, statutory, and management reporting needs— without straining their systems.

Corporate reporting is part science, part art, part story. Managing accurate disclosures, crafting compelling reporting narratives, and powerfully visualizing performance trends — these are the table stakes of corporate reporting processes. And they’re about to be challenged by a flurry of new corporate reporting requirements, like carbon emissions disclosures, CSRD, BEPS Pillar 2, and CbCr.  

Mix in the C-suite demands for real-time KPI updates, tumultuous economic landscapes, and rising costs, and the pressure on reporting processes—and the teams responsible for them—has reached titanic depths. 

The good news? Artificial intelligence (AI) has matured just in time to give finance teams a helping hand. In this article, we’ll explore how AI advancements can take the load of corporate reporting so finance teams can meet the influx of financial, statutory, and management reporting needs— without straining their systems.  

What you’ll learn: 

  • Quick recap: How AI works  
  • The role of GenAI in narrative reporting 
  • The role of AI in disclosure management 
  • Risks and challenges of AI-driven reporting 
  • Best practices for integrating AI  
  • Get prepared for a future of AI in corporate reporting 

Quick recap: How AI works  

AI is a computing process that uses algorithms and machine learning models to give data-based tasks sophisticated levels of automation. There are a few categories of AI, including: 

  • Generative AI (GenAI): GenAI uses a combination of statistical algorithms, machine learning, and learning models, including large language models and natural language processing, to create complex and creative content, like images, music, videos, and text, based on the data they’re trained on.  
  • Machine learning: Algorithms that use patterns it finds in data to make predictions, classify trends, and generate new information.  

For finance, AI is used in the following ways: 

  • Predictive analytics: Predictive analytics makes predictions by identifying patterns in large datasets and measuring the likelihood that those patterns will reoccur. Finance can leverage predictive analytics for planning and forecasting. 
  • Data discovery: Also known as Analytical AI, Objective AI can automatically identify patterns in large volumes of structured and unstructured data faster and more efficiently than humans. Finance teams can use it to identify performance drivers, which is especially useful when changes in performance aren’t immediately evident.  
  • Data management: Accuracy is everything for finance teams tasked with signing off on the proprietary information disclosed within statutory reports. However, data errors can easily make their way into reporting systems and final reports. Finance can use AI to flag disturbances in data for review.
  • Report design: GenAI is skilled at understanding language, creating content, and managing large volumes of data. Finance teams can take advantage of GenAI when they need to:  

                        1. Input data into new reports or update data in existing reports 
                        2. visually present data trends 
                        3. describe performance in reports 

GenAI can be useful in assisting dashboarding, narrative creation, data visualization, and analytics tasks. 

How GenAI can augment corporate reporting

GenAI's power is its ability to create content, including videos, text, and images. This makes it an exceptional tool for aiding corporate reporting tasks, such as creating the annual report, assembling sustainability disclosure, and generating data-driven insights.   

Because genAI can make quick sense of information in large databases and then translate it into narratives and visualizations, it can do the heavy lifting for finance teams of report creation when integrated into their CPM solutions.  

During narration creation, GenAI can:

- Suggest improvements to existing text 
- Create text based on a prompt from the user 
- Craft text, like reporting narrative, based on the data trends present in the report 
- Analyze additional files and sources of information to inform its textual recommendations 
 
During visualization, Gen AI can: 

- Turn a Microsoft Word document into presentation slides 
- Suggest visual enhancements to design, formatting, and layout 
- Take a performance trend found within a dataset and turn it into a graph or chart 

Intelligent Disclosure

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How AI can augment disclosure management and compliance  

Accurate, compliant disclosure starts when data enters functional systems and must continue as data circulates through financial processes, like the financial close and consolidation, before entering disclosure reports. AI can add a layer of data governance to corporate performance management, acting as a watchdog for errors while improving the data quality in the reports.  

AI can be used in: 

Data preparation: AI can add advanced automation to repetitive data processes. Since AI learns from how you’ve historically managed data, it can simplify data gathering and mapping by normalizing and organizing data from different sources and accounting languages into the correct format and hierarchy. 

Error detection: Typos, misstatements, and material errors happen, especially when finance teams have been busy staring at spreadsheets all day. Since AI is trend-based, it can detect when a figure deviates from typical data fluctuations, acting as an impartial fact-checker in your reporting process.  

Structuring unstructured data and interpreting financial and non-financial data: The vast majority of enterprise data is either unstructured (text, video, audio), financial or non-financial (ESG, customer, marketing). Since genAI can interpret natural language, it can:  
 
1. Give structure to unstructured data, allowing companies to include that information in analysis and processes, and; 

2. See how non-financial data intersects with financial data to improve analysis, compliance, and the information in reports.  

Cautions of AI-driven reporting 

Finance teams must be sure the software they use is purpose-built to meet the unique needs of corporate reporting. Buyer beware: not all AI software do.  

Finance teams should be wary of:  

Over-reliance: It’s easy to allow AI to boot human intelligence aside and take the driver’s seat. But finance users need to maintain scrutiny over the AI they’re using. Remember: AI is only as good as the data you feed it, and it cannot consider subjective factors — that’s where you come in! Gen AI might create your initial narrative, but you should edit it. The AI might detect an anomaly, but you should investigate it. Build AI workflows with human intervention at critical process points, like for example, when AI identifies unusual trends or discrepancies in the actuals data during the financial close, finance should review these flagged items before they are finalized for disclosure. This ensures that any anomalies are fully understood and explained, accounting for one-time events or context-specific insights that the AI might overlook. This human review step is essential to maintain accuracy and compliance in financial disclosures. 

Data security: CFOs and CTOs are right to have concerns about using proprietary data in AI software. However, inputting sensitive data into an AI-based corporate reporting system is unavoidable. To mitigate the risk, look for AI software that does not use your data to train foundational Large Language Models (LLMs). Additionally, ensure the software provides robust data encryption, allows for strict access controls, and complies with relevant data privacy regulations, such as GDPR.   

Best practices for integrating AI into corporate reporting 

Not all AI is created equal. When integrating AI into your corporate reporting processes, look out for a few things: 

A glass-box system: Can you access the AI’s logic? Explainable AI is a way to understand an AI’s “thinking.” It’s an approach that prioritizes transparency by allowing finance teams behind the curtain to know why and how the AI came to its results.  

Many AI software systems use a “black box” approach where the AI’s logic is locked off from the user. Look for systems that favor a glass-box approach to their AI models.  

An assistant, not a replacement: Let the AI do what it does best — and the humans do what they do best. AI should be built as a tool, not a replacement. Just as a hammer only drives a nail when swung by a steady hand, AI must be manned to be effective. 

Get prepared for a future of AI in corporate reporting 

AI can do wonders for corporate reports and the busy teams that create them. AI for corporate reporting has the power to: 

  • Improve data accuracy from the moment it enters the system 
  • Detect anomalies, outliers, and errors to prevent material errors 
  • Provide a first draft of the reporting narrative 
  • Interpret performance trends and transform them into report visualizations 
  • Cascade performance results into the right section of the report 
  • Use more data — financial, non-financial, structured, and unstructured — to inform reported information 

In the coming years, corporate reporting will involve transforming more data, interpreting more performance factors, and adhering to more rules. AI is the technology that will help finance teams cope. 

Learn more about GenAI in CCH Tagetik and how it can support narrative reporting and disclosure management.

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