As the Medicare Advantage (MA) share of the Medicare market continues to grow, payers need to stay focused on Star ratings and Healthcare Effectiveness Data and Information Set (HEDIS) measures to attract and retain health plan members in this competitive space.
As a key selling point to potential members, maintaining or improving Star ratings can affect a payer’s growth and profitability.
In 2025, many plans saw changes in ratings, and on average scores dropped. This impacts not only marketability, but also rebates and reimbursements, leaving many payers working to increase the scores moving forward.
Fortunately, payers have an opportunity to leverage health education for older adult populations to boost their ratings, realize cost savings, and improve member outcomes and experiences.
Download the eBook to learn how health plans can leverage member education to grow and retain membership.
