Discover five key insights from our recent survey to create credible, concise, and impactful marketing campaigns tailored for nurses.
For pharmaceutical and medical device marketers, forging strong connections with nurses begins with a deep understanding of their unique preferences, professional priorities, and time limitations. As vital contributors to the healthcare ecosystem, nurses require messaging that aligns with the realities of their daily work. Insights from our 2024 content consumption survey shed light on their perspectives, and our latest infographic outlines five essential takeaways to help marketers craft impactful campaigns and build meaningful engagement.
- Content Credibility Matters: Nurses value peer-reviewed research, case studies, and best-practice guidelines. Evidence-backed content is essential to build trust and engagement.
- Concise Formats Are Key: Nurses prefer article summaries that highlight key points and practical tips. Text-based summaries lead the way, followed by video.
- Time is Limited: 72% of nurses face time constraints, making video and podcast formats ideal for on-the-go education.
- Trusted Peer Engagement: Nurses rely on professional discussions and CME/CE resources over traditional ads. Educational content and native ad formats drive better results.
- Build Credibility in Sponsored Messages: Sponsored messages resonate more when supported by peer-reviewed research, clinical data, and trusted sources.
Want to dive deeper into these insights? Download our infographic for a quick, visual guide to crafting campaigns that truly connect with nurses.
